Briggs Automotive is one of Britain’s most innovative businesses, manufacturing the country’s only road legal single-seater supercar. Dale Briggs, the company’s co-founder, explains how a customer-centric view and a personal, straightforward relationship with Close Brothers has helped the business thrive.
01:23 - The importance of establishing a strong business culture
01:45 - Why a business must always be customer-centric
02:15 - Finding a finance partner that looks beyond the balance sheet