Close Brothers' purpose is to help the people and businesses of Britain thrive over the long term

To achieve this, all of our diverse, specialist businesses have a deep industry knowledge so they can understand the challenges and opportunities that our customers and clients face. We support the unique needs of our customers and clients to ensure that they thrive, rather than simply survive, whatever the market conditions.

We believe in putting our customers and clients first, and we have developed a way of describing our approach to ensure that we can always do this; we call it "the why", "the what" and "the how".

The "why" is our purpose, the "what" is our strategy and the "how" is our culture, and these important pillars are at the heart of our organisation.

Our purpose, Our Culture, Our Strategy diagram