Our Group Executive Committee talking about our "Why", "What" and "How"
Our Purpose transcript
Preben Prebensen: We are often asked what our purpose is, and it is actually straighforward. It is to help the people and businesses of Britain thrive over the long term.
Adrian Sainsbury: We look to do this by showing real commitment to consistently delivering the highest standards of service, with an approach that is both entreprenuerial and prudent.
Martin Andrew: By taking the time to really understand the goals and aspirations of everyone we work with.
Rebekah Etherington: And we are proud of our people whose expertise, passion and willingness to go the extra mile really sets us apart.
Adrian Sainsbury: It is what builds our long-term relationships that stand the test of time.
Preben Prebensen: Our commitment to the long term is absolutely at the heart of who we are, it applies to what we do, the way we do it, and how we do it, for everybody.
Philip Yarrow: It means we are always there and don't leave the markets and the people that we serve, even when the going gets tough.
Preben Prebensen: And this gives them the freedom and confidence to plan and invest, today and tomorrow, which in turn is what helps to build the trust they put in us. We believe this approach will continue to serve our customers and clients well, now and in the future. It is what makes us who we are, Close Brothers, and we call it Modern Merchant Banking.